Overlooking the Atlantic Ocean near the mouth of the Oued Sous, the Bay of Agadir is the beachfront area of Agadir. It was rebuilt as a modern beach resort following a devastating earthquake in 1960 and is watched over by the 16th-century kasbah of Agadir Oufla.
Stretching along the length of the city is the Plage d’Agadir, a wide expanse of sand where you can swim in the refreshing Atlantic or relax beneath a beach umbrella. Alfresco cafes and globally inspired restaurants line the palm-fringed promenade, which comes to life after dark with locals strolling in the cool evenings.
For a cultural fix, head to the nearby Museum of Amazigh Culture to browse exhibits featuring handmade carpets, pottery and jewellery from Morocco’s indigenous peoples. It’s located adjacent to The Memory of Agadir, a small museum dedicated to the 1960 earthquake that completely destroyed the city.
Getting there
Agadir Al-Massira International Airport is a 30-minute drive from the Bay of Agadir and has flights to destinations across Morocco and Europe. Buses and share-taxis are the main means of getting around Agadir while the bay area can easily be explored on foot.